Tuesday, 17 April 2007

Alessandra Sizzles In A/X

“POOL PARTY” ~ ARMANI EXCHANGE MAKES A GLOBAL SPLASH WITH THE LAUNCH OF SUMMER 2007 ADVERTISING CAMPAIGN

The Campaign – Summer 2007 – Dive into the mischievous world of romanticism and seduction with the Armani Exchange Summer 2007 advertising campaign, with images that reveal a youthful spirit and sensuality that is always sophisticated, stylish and modern.

The Launch – “Pool Party” will launch in May 2007, with a series of color images that break in major national media—print, outdoor ads, direct mail, and online.

Cast & Crew - Shot digitally by world fashion photographer Tom Munro (Management Artists Organization) and styled by Victoria Bartlett (Management Artists Organization) created by an in-house team under the direction of Tom Jarrold (SVP Marketing and Creative for AX). The cast features Alessandra Ambrosio (Elite), Ambrose Olson (Click), and Vinci (Irene Marie). Hair by Neil Moodie (Tim Howard) and Make-up by Mark Carrasquillo (Art and Commerce).
The Location - This two-day shoot was shot in an outdoor studio, creating a dreamlike pool scenario where seductive danger and romance are only a wave away.
styletraxx.com

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